Email Marketing Optimization Hacks That Work

Email Marketing Optimization Hacks That Work

Email marketing is considered to be one of the best marketing solutions that a company can turn to. Its basic advantage is that it is cost-effective while also being one of the best methods to reach out to a huge number of people.
However, it is not as simple as it seems. 99Firms presents below some of the many hacks and tricks that need to be done right to get the best results.
Let’s take a look at some statistics regarding email content and email formatting.
  • Emails written at a reading level comparable to a 3rd-grade student are more likely to get a reply by 36%.
  • The response rate for emails which consist of 50-125 words is above 50%, as that length in considered the best for emails.
  • An email with a plain text has a 25% higher open rate than HTML.
More than 60% of email clients block images by default.
The fact that emails which contain between 1 and 3 questions have a 50% bigger chance of getting a reply means that you should always ask your customers for an opinion, and not just focus on the product.
Another important thing is to use a short plain text note coming from a real person on your team. This makes your customers feel comfortable since they’re receiving the email from a real human and not a bot.
Take a look at the infographic below to find out more about email marketing optimization tricks and hacks.

Email Marketing Optimization Hacks & Case Studies

How to Make the Best Use of Mobile Marketing in Your Business

How to Make the Best Use of Mobile Marketing in Your Business

In today’s world, the use of mobile devices is so much widespread that businesses are taking advantage of this fact to reach various people. According the infographic provided by AppGeeks, users spend 59% of their online time on mobile devices and just 41% on desktop computers.
The number of active smartphone users has surpassed the one billion mark and, according to research, people check their phones 80 times on average within 24 hours. This, in turn, gives marketers an excellent opportunity for advertising.
The best thing about mobile marketing is that it offers various ways for brands to market themselves through the use of SMS, emails, apps, QR codes, push notifications, Bluetooth, location-based services, in-game marketing, and mobile site redirection.
As a business owner, you can opt to use any of these tools depending on the objective of your campaign, just like how big brands successfully use them.
For instance, Tao Nightclub used a mobile marketing campaign to send out a text offer to its subscribers, which led to an 11% redemption rate and $1,770 in additional admission fees.
Nissan used an interactive video in 2014 to get people to learn more about the features of the cars on sale by tap touching the screen. This campaign helped the company to accomplish a 78% completion rate and a 93% engagement rate.
As for Topshop, it decided to add a new mobile layer to its site, which resulted in a 4% increase in the number of items added to the basket and also, the search bar it added led to a 5.8% increase in CR.
To gain more insights from other businesses on how to successfully use mobile marketing, check out this infographic, from appgeeks.org.

 

How Businesses Use Mobile Marketing to Their Advantage

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