Email remains one of the most effective marketing methods available … but you have to get it right.
If you’re not careful, you risk your messages being ignored or relegated to a spam folder. It’s a delicate balancing act keeping your company at the forefront of your client’s mind and sending them too many emails.
Commitment and persistence can pay off as the EveryCloud infographic we have for you below, suggests.
69% of consumers will delete messages because they receive too many of them or because they feel they’re not relevant.
Blasting out a generic email to everyone on your list, (“Spray and Pray“) … while simple enough with today’s technology, is unlikely to be effective if it’s not personalized for the recipient.
This also begs another question … how many communications are too many?
We think a shift in the definition of what a Spammer is, needs to occur.
A spam email is not just judged on the frequency it is sent, but also on its content. Yes, spam is receiving a ton of unsolicited offers of Keto diet secrets, Chinese herbal cures for diabetes and improved potency potential!
We’ve all been on the receiving end of these types of email and because they are not relevant to us, we view ourselves as being spammed. Even once is too often for these kinds of emails.
Today’s consumers are more demanding than ever before. They want to be treated as individuals and expect businesses to provide them with individualized solutions. This carries all the way through from an initial product or service offering to your follow-up marketing efforts as well.
We all need to start reevaluating the way we set up our email campaigns. We need to make sure that if we’re sending an email to a subscriber, they will feel it’s relevant for them.
The generic email is dead! It’s not enough to type out a quick message, put your client’s name at the top and hope for the best
Not sure how to begin personalizing your next email campaign?
Consider enlisting the services of a Digital Business Consultant who’ll help your message stay out of the spam folder and resonate with your target customers.