A successful business understands it’s essential for growth to anticipate customers needs. An organisation’s website is the first point many consumers encounter a brand. It’s essential to create a lasting first impression and should incorporate 3 essential elements for the user.
We’ve identified the 3 elements as Omnichannel, navigation ease and selfishness.
The Omnichannel marketing approach provides the customer with a seamless experience. The customer can be shopping online, by telephone or in a bricks and mortar store.
Many organisations find it difficult to keep up with technology. Editing and launching across many channels in a personalised, Omnichannel manner, is time-consuming.
Partnering with a Digital Business Consultant can help to reduce technology overwhelm. They show you how and where your business should exist in the digital space.
This includes integrations with your responsive website design. They include social media presence, email and other paid marketing.
80% of people based their purchasing decision on the look of a website they visited and how easy it was to navigate.
If your website was designed 5 years ago, it’s time for a refresh!
Understanding people’s problems and providing solutions will always perform better.
Your consultant can continue to ensure your digital assets look and perform their best all the time in the future.
Nomophobia is the fear of being without one’s mobile phone…yes, it’s a real thing! 66% of people describe their smartphone as a “lifeline.” 87% of Millennials say their phone never leaves their side, day or night!
With this kind of device attachment, mobile optimised design and navigation are paramount. Neglect mobile design at your peril!
Your prospects have a penchant for tablet devices too. Some great tools exist to test views on a range of devices. Check out how your site looks on a Kindle Fire or an Asus Nexus 7!
As digital expectations accelerate, customers expect personalised experiences that assist them through to the purchase decision.
80% of people are unable to make this decision in real time unless they refer to a digital device first. Many purchasing decisions by consumers rely on consulting online reviews first.
It’s vital for the business to ask for positive testimonials. It’s as important to show how you deal with negative ones. Social Media integration is the ideal medium to show the human face of your brand. Timely replies to customer issues and relationship building are the beneficial results for all.
A successful digital marketing strategy is always trying to leverage people’s selfishness. At every point in the digital marketing cycle, people are always trying to meet a need to survive and thrive.
Impatience, need for immediate gratification and pleasure-seeking are the embodiment of this need. Google even has a name for these behaviours. It calls them, micromoments.
In 2017, people who complain, expect a reply on social media within the hour. They want the business’s sole concern to be improving their experience.
Live chat integration can reduce this wait further to almost zero and is becoming the norm. There are even free versions for fledgeling lean startups.
Need automated booking or online scheduling of your services, with multiple consultants? Your visitors will appreciate this integration into your Digital Transformation.
The services of a Digital Business Consultant can produce significant savings to any organisation. The financial benefits of outsourcing can be significant.
An appropriate and scalable platform, with integration capabilities, should be part of the initial advice you’d receive. You can save thousands in the long run and prevent having to rebuild in the future.